Supreme Committee for Delivery and Legacy (SC), as part of the FIFA World Cup 2020, run a sports-tech incubator.

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Challenge: Awarded $100K for winning ideas but many of these ideas were on the path to failure because the support provided, in terms of mentors and introductions did not challenge the startups fundamentals.

Growth

Journeys

Growth

Experiments

Growth

Missions

External

Internal

Growth

Mindsets

Growth

Fund

Growth

Ventures

  • SC switched to Gx's Growth System and deployed the growth-experiments component

  • Allocate 5 experiments per startup over 6 months.

  • We matched them with specific Co-Creators

  • Co-creators personalised (1:1) experiments 

  • Gx delivered evidence and story of the impact from each Experiment, for their board. 

$500K  

20+  

9.9  

For example...  

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Podcasting for Middle East
Investor Experiment
Pivot Experiment
Sales Experiment
Challenges:
B2C model was struggling, lack of investment interest, ...
- B2B pivot led to $20K MRR
- $200K+ investment